Wooden Mallet?

Ok, I know some of you keep up on current events. So I'm sure you're aware of the new campaign in Iraq coined Iron Hammer. Do I have put a trademark thing up there? Eh, nevermind. Anyway, so now that there is another name for the situation indicating yet another phase of the grand plan that is the liberation of Iraq. I dunno about you, but stick and stones...blah blah....and names will never hurt me. I mean Iron Hammer? Come on! Who are the brillant people who try to come up with these names? My own thinking is the same people who didn't want the "french" in "french fries" anymore. <sigh> I guess "The Indeterminate occupation of Iraq" was too long? Too hard to say in news broadcast. Well, I'm glad someone is looking out for those reporters.